Last month Postpanic asked me to join their team on the Mini – Rocketman Concept spot as a 3d matchmover and rotoscope artist.
Breakdowns soon to come. Check out the great final spot!
Yesterday, a short iPhone movie i made gained a lot of media attention! The only thing you see is a couple of birds dropped dead from the sky, wondering people and the voice of the shocked cameraman. Within a few hours we were over 20.000 views on Mobypicture and several news websites were reporting the mysterious movie! After 24 hours the movie is over 43.160 views (combined on the several media platforms) and still counting :)
The White Board Where It Al Begun ;-)
Ofcourse planning a viral is a lot of work but because I knew exactly what I wanted and how to achieve it, I tried to keep it simple and take the things as they came. I started doing some animation tests and a few days later I grabbed my camera and a few buddies from the Puddingfabriek in Groningen to shoot some footage! We also took some highres photo’s on a tripod so we could use that later on as ‘pressphotos’. Luckely one of the teammembers has his apartment in that street so we were able to capture some footage througout his window. These were just some extra things to sell our main viral :)
The First Website The Movie Showed Up:
This was a fun moment! We just started our first tweet in the street were it ‘all happened’. After buying our lunch at a local supermarket we drove back to the office. Although it was only 15 minutes later, the counter was on 1700 already!
The First ‘Press Photo’ Released:
I really enjoyed the comments because people even thought that our press photographer got fooled (instead of being part of the plan).
Although Youtube started a bit slower, still over 10.000 the first hours:
Within an hour it’s on GeenStijl.nl!
After One Day It’s Still The Best Read Article On FOK.nl!
Thanks everybody for the fun! Now get back to work! ;)
At the end of 2010 Postpanic invited me to join their team on this 4 minute spot for Google Adwords as matchmover and rotoscoper! I matchmoved 10 shots so they could implement their CG and I had to create more than 50 seconds of detailed mattes including a 4 seconds crowdcontrol shot containing 24 running people. Breakdowns soon to follow!
Full List of Credits:
AKQA San Francisco asked PostPanic to help create a unique 10th anniversary thank you film to more than 1 million Google AdWords clients worldwide. The agency’s idea was to individually address each of the clients by incorporating their company name in the film visuals. PostPanic took on the challenge of creating the main film which would then be handed over complete to Google’s customization agency for clients’ name integration. Director Mischa Rozema developed AKQA’s script to include a fictitious Google research department trying out ambitious experiments to feature each advertiser. A combination of live action and vfx, the footage was filmed by PostPanic in around Google HDQ in California, before being brought back for post in Amsterdam.
CREDIT LIST FOR GOOGLE ADWORDS:
Production Company: PostPanic
Director: Mischa Rozema
Executive Producers: Jules Tervoort, Ania Markham
Senior Producer: Annejes van Liempd
DOP: Joost van Starrenburg
Line Producer: Joy Czerwonky
Casting Director: MaryClaire Sweeters
1st AD: Annie Spiegelman
Editor: Rocky Bazemore
CG Supervisor: Ivor Goldberg
VFX Supervisor: Chris Staves
Matte Painter: Wieger Poutsma
3D Artists: Jeroen Aerts, Matthijs Joor, Adam Janaczek, Simeon Patarozliev, Jurriën Boogert, Marnix Reckman, Luc Thijssen, Ruud Coenen
2D Artists: Erwin van den IJssel, Giso Spijkerman [matchmoving]
Compositing: Chris Staves
Music & Sounddesign: Bluwi
(For AKQA San Francisco)
Executive Producer: Nancy Cardillo
Group Creative Director: Neil Robinson
Copywriter: Vinit Patil
Account Manager: Christina Wong
Head of AdWords Product Marketing: Jon Diorio
Last year I had the opportunity to join the JiskFilm-team on a spot which main goal was to gain attention for jobs at the university’s in the Netherlands.
For this spot I did the on set matchmove supervising on a set in Rotterdam. It was a bit of a challenge because I had to think of a way the particles seems to be ‘driven by’ the actors heads and upperbodys but I was a little afraid that an object track would fail this job without tracking markers staying at an absolute position to each other. The easiest way and probably also the cleanest way was to just make a 3D track of the environment and hand animate Null-objects at the actors positions.
I also did the rotoscoping of the actors so the particles could go around them. The part where the two actors meet and shake hands (0:13), I rotoscoped the arm and the body of the woman seperatly so the particles were able to flow in between.
Breakdowns and credits soon to come!
Proof of Case.
Rotoscoping: Imagineer Systems Mocha
3D Animation & Lighting: Cinema4D
Compositing: After Effects
Shot on: Canon 500d